With the rise of social media and the online world playing large roles in today’s PR industry, curating your personal brand is crucial. Not having a well-rounded online portfolio can be a deal breaker when applying to potential jobs. Specifically in the realm of Public Relations, personal brand is nearly as important as your writing style and work experience.
Before employers click the link to view your portfolio’s content, their first impression will be the colors associated with your personal brand. Here are five steps to guide your color choice to set the tone for your personal brand.
2. Decide Your Professional Aesthetic The next thing to think about is your professional aesthetic. Like step one, ask yourself several questions similar to these. What industries are you hoping to work in? Travel or education? Construction? Art? Think about your dream job industries you want to work in, and pull inspiration your favorite brands. Just because it’s your professional aesthetic, doesn’t mean it needs to be boring. Show your creative side and personality off! 3. Decide Your Professional Aesthetic Different colors have effects on our attitude, behaviors and other aspects of our lives. Colors evoke emotions. They are able change the tone of your brand and how others view it. For example, blues, greens and purples evokes a calming effect. These colors remind people of fresh air and nature, naturally causing them to relax. In addition, reds, oranges and yellows portray strength and optimism. The images of light and fire come to mind, so you appear more confident and intelligent. Lastly, darker colors such as brown, black and gray give off a more formal and sophisticated feel. 4. Use a Color Palette Generator The fourth step is to use a color palette generator to test out different color combinations. With tools like Canva’s Color Palette Generator, you can upload a photo to match what palette you have envisioned. After it delivers your palette, it even gives you the color codes to use a across programs. In addition, they have pre-made palettes to use or to give you inspiration. There are a handful of other free generators out there. 5. Test it Out Finally, take the time to test your new color palette by creating a personal logo, changing the portfolio’s color settings and anything else needed to complete your personal brand. Try it out on website builders such as Wix, Weebly, or Squarespace. Seeing the colors displayed on a website will assist your decision. Remember, nothing is permanent, and you have the power to choose what defines your brand! Continue testing your color combinations until you are pleased and positive the colors accurately represent you and your work. Written by Lily Abadir
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We get it: you're probably asking yourself why you should pay to be an official member of PRSSA. To help, we've compiled a list of reasons that we've found beneficial during our time in PRSSA.
You’ll have friends across the nation. PRSSA is a national organization connecting students around the country. Your network will be expanded and you’ll have contacts across the nation. Additionally, you’ll have a connection with the thousands of PR practitioners in our parent organization, PRSA. You can list PRSSA on your resume. By paying your dues you’ll become an official member, meaning you can list PRSSA on your resume. This can be a great conversation topic in an interview for an internship or a job. To hear about exclusive internship opportunities. When you become a member you’ll have the opportunity to create a MyPRSA account. Through this account, you’ll be able to access the PRSSA internship center with postings from companies around the nation. Agency tours will be free! For members, agency tours will be free of charge! For non-dues paying members, a fee ` of $20 will be required to attend agency tours each semester. To have access to amazing scholarships. Another perk of having a MYPRSA account… you’ll have the chance to apply for over a dozen scholarships exclusive to official members. You can attend regional conferences. In 2018, there will be regional conferences in Omaha, NE, Columbia, MO and many other neat locations. Don’t miss out on the opportunity to meet with students and practitioners in these great cities! To expand your leadership horizons. By becoming an official member you will be eligible to run for officer positions in 2018! Being a member of our executive team is a great way to broaden your network and to better the chapter. Additionally, there are national PRSSA officer positions and leadership opportunities! You can attend national conferences. The 2018 PRSSA National Conference will take place in Austin, Texas! This is an opportunity to surround yourself with thousands of like minded PR students and to hear from top industry professionals. You can participate in Mindfire! Mindfire is a crowd sourcing program hosted by Ketchum, a renowned international agency. Participants can compete in weekly challenges presented by ACTUAL CLIENTS. Submit your ideas and have them reviewed by strategists at Ketchum. One winner will be chosen for each challenge and win $100! For graduating seniors, your PRSA dues will be significantly reduced! PRSSA can help bridge the gap between senior year and the professional world by reducing your PRSA membership dues. Dues are $75. Please bring cash or check made out to K-State PRSSA to the October 23rd meeting or drop in the PRSSA mailbox in Kedzie 105. |